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The Global Electric Car Industry in 2009: Developments in the U.S. China and the Rest of the World Case Solution & Answer

The case discusses and analyzes the major players in the electric car industry, with a focus on the United States and China. The case feels like entrepreneurship and incumbents automakers, battery manufacturers, remodelers, utilities and government. In 2009, the electric car industry was about to take a giant leap with a start ahead of the big automakers. venture capital tax were hundreds of millions of dollars by promising rechargeable electric and hybrid (PHEV) entrepreneurship, while existing companies poured billions of dollars into research and PHEV electric vehicles. There were also companies which updated existing cars, making plug-in hybrids. The case also examines the role of the United States and the Government of China in promoting the electric car industry, offering grants and loans to electric car and battery manufacturers, as well as subsidies to consumers to buy electric cars. At the same time, battery manufacturers have been racing to build lithium ion battery for enough cars to meet the expected demand. Most batteries have been developed and manufactured in Asia. The electric car industry also requires a vast infrastructure of stations in each country of loading to allow car owners to charge PHEV and electric cars outside their home. The utilities have been taking an interest in the industry and began a collaboration with manufacturers to test how many electric cars using the network. The case also explores how manufacturers of internal combustion engines have been fighting back with new engines that were smaller, more fuel-efficient and friendlier to the environment.
by
Robert A. Burgelman,
Debra Schifrin
Source: Stanford Graduate School of Business
42 pages.
Release: September 23, 2008. Prod #: SM175-PDF-ENG
The global electric vehicle industry in 2009: The evolution of the United States, China and the rest of the solution if the world

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