In 2012, several retailers like Amazon and Wal-Mart, have experimented with same day delivery. It home delivery pizzas was a hit in the U.S. and has been copied throughout the world model. However, attempts at delivery by companies like Kozmo and Urbanfetch failed and both companies went bankrupt. The objective of this event is to create a framework that helps students to identify factors that influence the success or failure of delivery models at home.
by
Sunil Chopra
Source: Kellogg School of Management
2 pages.
May 13 2013: release date. Prod #: KEL732-PDF-ENG
The future of same-day delivery: Same as before? Case Solution
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