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The Electric Automotive Industry in 2013 Case Solution & Answer

In the early 2010s, the transition to electrified transportation remained a significant trend that vehicle manufacturers pursuing a variety of options to meet emissions standards and fuel consumption. This case provides a comprehensive update of electric vehicles, including vehicle manufacturers, battery suppliers and providers of global freight industry. The state of the industry in 2013 is evaluated, including how established manufacturers rethink their strategies propulsion systems, how newcomers entering the market, especially with electric vehicles and seem to succeed or fail. The case also outlines government policies, incentives and mandates of the different regions, in particular, including the United States, China, Japan and Europe. In conclusion, it is expected that more industry consolidation, in particular with regard to the variety of suppliers and electrification charge solutions. While we expect the operating range of electric vehicles remain a major concern for consumers, the plug-in hybrid electric vehicle extended range and are considered a viable option for meeting the needs of mobility and sustainable development solution. Therefore, the owners appear to be relatively well positioned to provide the respective products, because of their expertise in gasoline vehicles and integrating technology as the future of the newcomers is difficult to predict.
by
Rishabh Bhandari,
Alexandre Martins,
Yves Meyer,
Sven A. Beiker,
Robert A. Burgelman
Source: Stanford Graduate School of Business
40 pages.
Release: July 13, 2013. Prod #: SM217-PDF-ENG
The electric car industry in 2013 case solution

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