The Drug Industry and the Pharmacy Benefit Management Companies (PBMs) in 1995  Case Solution

This case is about Strategy

published: 01 Jan 1995


The case briefly explains the economics of the pharmaceutical industry, the circulation of drugs in the United States (and Europe) and occasions worrying the acquisition by pharmaceutical companies of pharmacy benefit administration (PBM) companies.


Pedagogical Goals:

The case concentrates on intention for straight-up combination, the usage of raising competitors ‘ expenses as a tactical weapon, and the effect of guideline on the competitive benefit of companies.

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