This Case is about GENERATIONAL ISSUES, STRATEGY

PUBLICATION DATE: September 01, 2010 PRODUCT #: KEL511-PDF-ENG
The Cradle Dilemma, Investing in Adoption Learning Partners case solution

Among the progressive measures Tye took in 2002 was to introduce an online learning endeavor that provided instruction for families preparing to embrace. Monthly income from zero in 2002 to about $50,000 per month in 2007. But ALP’s leading marketplace (parents preparing to assume globally) was predicted to drop 50% over the next three years; the Web site was old; and new adversaries were entering the marketplace. ALP had established a reputation as a leader in adoption earning by supplying high quality, successful on-line classes. ALP needed a substantial investment of ability, time, and capital. Tye had fourteen years of expertise, a keen business sense, and an MBA in the social services area and health care management. Even with her direction, did The Cradle have the desire to take on this kind of demanding strategy? Finally, would it be worth the investment?

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