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The COFCO Group Case Solution & Answer

COFCO was only legitimate window China agricultural trade before 1987. The reform of China’s foreign trade from 1987 COFCO took its monopoly position. Thereafter, the giant SOE has used his experience in foreign trade to strategically move upstream in the industrial food chain. In addition, COFCO has invested in unrelated areas. These independent diversification activities were arrested by the new chairman of Ning Gaoning ¬ ¬ ¬ ¬ ¬ ¬ appointed in 2004. Cared deeply innate logic for mergers and acquisitions in the future. The company, under his leadership, focused on their strengths and weaknesses, identify targeted global strategy. He introduced the concept of “the whole industry chain” to COFCO with three clear goals in mind: 1) to give way to “farmland to table” food processing customers to ensure the safety of food High quality, 2) to join the business sector units COFCO, and allow them to gain a competitive advantage over local firms 3) to increase the strength of the company to compete with global food companies. The case illustrates the historical transformations of COFCO, identifies its mergers and acquisitions since 2005 and shows the history of finance. information on various domestic and foreign competitors is provided to illustrate the role of COFCO in a broader environment of China. This is not only a market player but also a major force in the pillar industry of China and the only national food company that can compete with global food companies in the domestic market of China.
by
F. Warren McFarlan,
Zheng Xiaoming,
Zhao Ziqian
Source: University of Tsinghua
23 pages.
Publication Date: December 1, 2013. Prod #: TU0044-PDF-ENG
Solution if COFCO Group

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