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The Big 3 Roar Back Case Solution & Answer

The “Big 3” – Ford Motor Company, General Motors and Chrysler – all are based in Detroit, Michigan. Born between 1903 and 1928, which dominated the automobile industry in the U.S. for decades, until they become complacent. In the 1970s, they began to lose share, more fuel better market foreign imports. In 2008, they were amazing, and two needed federal assistance to stay afloat. In three years, notably, the Big 3 has revolved around improving the competitiveness of the quality, design and cost. Alan Mulally of Ford, GM CEO Ed Whitacre and CEO of Chrysler, Sergio Marchionne, have different approaches to guide their companies to improve product design, quality and cost competitiveness has led to an increase of sales, strong profitability and positive cash flow. From October 2010 to October 2011, sales of GM, Ford and Chrysler have increased by 1.8%, 6.2% and 27% respectively. GM and Ford reported strong and better than expected sales benefits, and agreed to pay bonuses to unionized through new hires. The Big 3 are gaining market share, Ford was now comfortably outselling Toyota Motor Corp. in the United States since late 2007. Many saw the recovery “Big 3” as evidence that the unionized manufacturing industry could be revived by a strong and decisive leadership on many fronts and improve working relationships.
by
William W. George
Source: Harvard Business School
10 pages.
Date Posted: November 17, 2011. Prod #: 412072-PDF-ENG
The solution of case 3 Big Roar Back

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