caseism

The Apple iPhone (Abridged) Case Solution & Answer

This case describes the introduction of the Apple iPhone, including subsequent price reductions and market share objectives. The case includes publicly available data on production costs, margins channels iPhone and marketing costs. It concludes with the introduction of the second generation of the iPhone 3G in July 2008.
by
Paul W. Farris,
Robert E. Spekman,
James Mitchell
Source: Darden School of Business
8 pages.
Release Date: July 5, 2013. Prod #: UV6702-PDF-ENG
The Apple iPhone (Short) Case Solution

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