This Case is about Marketing
Publication Date: July 01, 2013 Product #: NA0256-HCB-ENG
The occurrence in Puerto Rico of U.S. drugstore chains like the Walgreens and CVS, and megastores like Walmart, Costco, and Kmart led to the closing of around 30 percent of locally owned community-based pharmacies between 2005 and 2011.
To address rivalry from U.S. chains, owner-pharmacists pursued collective action, including forming purchasing groups and, in 2009, the Alliance of Community-Based Pharmacy Owners.The Alliance of Community-Based Pharmacy Owners of Puerto Rico Challenging Competition from U.S. Chains case solution
Amongst the two goals of the Alliance was to teach consumers on how “patriotic” and costly it was for them to acquire at community-based pharmacies as a substitute of U.S. chains. The other was to help Alliance members (pharmacists) augment the abilities required to manage their companies and face outsiders. By December 2011, but the Alliance was just ongoing because of the shortage of adequate members. If it absolutely was to become the organization its creators planned a fresh tactical roadmap for the Coalition was wanted.