The Acer Group: Building an Asian Multinational Case Solution

This case is about Strategy

published: 01 Dec 1997


This case traces the history of Acer as it constructs a multinational from its online in Taiwan. It checks out the obstacles dealt with by an Asian business in broadening globally and how Acer has actually conquered these utilizing ingenious methods. The intrinsic stress in between attaining worldwide scale economies and big lenience is likewise checked out.


Pedagogical Goals:

To get a gratitude of the tactical problems dealt with by Asian business as they broaden worldwide and supply a structure for thinking of how these difficulties can be gotten rid of. This will pertain to Asian supervisors wanting to grow globally as well as to Western supervisors who have to evaluate these brand-new rivals.

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