caseism

Tetra Pak versus Greatview: the Battle Beyond China Case Solution & Answer

Tetra Pak, the world’s largest manufacturer of aseptic packaging materials is a typical market leader faces growing challenges around the world and runs the risk of being dragged in antitrust cases. Greatview aseptic Company Limited (“Greatview”) is a Chinese national champion exemplary enter developed markets, which generally are saturated with just a few key players. The case describes how Greatview came out and challenged, Tetra Pak, which set the standard for the industry largely to tying and bundling strategy and the strategy of innovation and patents. since 2003 Greatview actively influenced the Chinese government to implement and enforce the antitrust laws, which supports the business as it positions itself as the best alternative for Tetra Pak to reduce risks and costs only supplier to the customer. In 2011, Greatview announced the construction of its first plant abroad, in Germany, to enter the domestic market for Tetra Pak in Western Europe, the aseptic packaging world’s largest market. In 2013, despite Greatview announced plans to expand the factory ambitious, overseas challenges are enormous. Meanwhile, Tetra Pak has made its European patent has not been able to protect its historical innovation, technology aseptic, to be imitated. Even more complicated, the State Administration of Industry and Commerce, the China market regulator, launched a nationwide investigation against Tetra Pak, accusing it of abusing its dominant position to restrict competition. Both companies must design their next competitive moves.
by
Zhigang Tao,
Rebecca Chung
Source: University of Hong Kong
19 pages.
Date Posted: December 2, 2013. Prod #: HK1027-PDF-ENG
Tetra Pak against Greatview: solving cases of battle beyond China

Share This

LOOK FOR A FREE CASE STUDY SOLUTION

JUST REGISTER NOW AND GET 50% OFF ON EACH CASE STUDY