This Case is about COMPETITIVE STRATEGY
PUBLICATION DATE: December 17, 2015 PRODUCT #: MH0032-HCB-ENGTesla Motors, Inc. case solution
Tesla Motors, Inc. was established in the year 2003 in San Carlos, CA, with the assignment “to hasten the arrival of sustainable transportation by bringing powerful mass market electric cars to market as soon as possible.” By 2015, Tesla is a public company that faces multiple challenges including scaling-up generation, market recognition, the shortage of a technology standard that is clear, time and launching of a mass market vehicle, and increased international competition. As gas cost have dropped by 50 percent in America, furthermore, the rivalry in the automobile industry is getting more extreme. CEO Elon Musk must determine the best way to handle these problems to keep Tesla successful.