This Case is about BUSINESS MODELS

PUBLICATION DATE: January 06, 2012 PRODUCT #: MH0002-HCB-ENG

Tesla Motors (in 2011) and the U.S. Auto Industry (Case B) case solution

A public corporation, Tesla Motors has developed from ventures and an IPO with Toyota and Daimler. Telsa has forgone the standard car dealer business model to sell to the people developing a customer experience that is unique. Faced with reports and negative press from analysts that Tesla vehicles are excessively pricey, Elon Musk must make a decision as to what the next steps for Tesla Motors are.

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