This Case is about BUSINESS MODELS
PUBLICATION DATE: January 06, 2012 PRODUCT #: MH0002-HCB-ENGTesla Motors (in 2011) and the U.S. Auto Industry (Case B) case solution
A public corporation, Tesla Motors has developed from ventures and an IPO with Toyota and Daimler. Telsa has forgone the standard car dealer business model to sell to the people developing a customer experience that is unique. Faced with reports and negative press from analysts that Tesla vehicles are excessively pricey, Elon Musk must make a decision as to what the next steps for Tesla Motors are.