This Case is about MARKETING
PUBLICATION DATE: May 07, 2014 PRODUCT #: W14148-HCB-ENG
Tesco's Virtual Store From South Korea to the United Kingdom case solutionSucceeding the prosperous inauguration of the virtual grocery stores in metro stations that are South Korean, Tesco UK is attempting to decide if the virtual grocery store notion needs to be established within their home marketplace. To be able to create this choice, Tesco must determine the function of the virtual store(s), the place(s) of the shop(s) as well as the product variety. In exactly the same time, Tesco must compare the Korean and U.K. marketplaces in order to ascertain whether the virtual store theory is feasible.
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