This Case is aboutÂ JOINT VENTURES
PUBLICATION DATE: July 31, 2014 PRODUCT #: W14323-HCB-ENG
As operations in emerging markets of MNCâ€™s expanded, identifying and reacting to exceptional advertising challenges may need strategy that targets international integration and local adaptation on a country by state basis. In March 2014, Tesco PLC (Tesco), the biggest retailer in the United Kingdom as well as the third biggest supermarket group on the planet, has signed an arrangement with Trent Hypermarkets, the retail department of the Tata Group, a leading Indian company conglomerate, for creating a 50:50 joint venture (JV) in Indian retail.Tesco PLC Strategy for India case solution
As it gets to the fundamentals of running the JV, the direction of Tesco, head quartered in London, United Kingdom, is facing three important predicaments: How should Tesco keep up the edge of being the first international multi-brand retailer to be allowed to put money into India?How should it improve its tested global business model to be suitable to the Indian retail?Â How could the firm steer clear of the type of failure it had experienced in the U.S. marketplace, which it left in April 2013?