Business Development Tencent nothing spectacular, considering its less than two decades in the history of the company since then. From a business-oriented technology company listed in Hong Kong, with more than 20,000 employees to manage Tencent development model has been challenged strongly when he launched the e-commerce activity in 2006. This case study illustrates the concept of business models as tools for managing change and not as models of adaptation and imitation.
by
Ali Farhoomandr,
Elsha Yiu
Source: University of Hong Kong
18 pages.
Release Date: July 5, 2013. Prod #: HK1003-PDF-ENG
Business Model Solution If Tencent
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