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TENCENT: EXPANDING FROM CHINTO THE WORLD Case Solution & Answer

China, an enclosed garden to the Internet, provided opportunities for businesses in their home race prospers. These local Internet companies who have given their initial success, mainly by cloning their Western counterparts to meet the needs of the most demanding users in the country, isolated from the rest of the virtual world. These local Internet companies, Tencent is the most successful. Listed on the Stock Exchange of Hong Kong society since 2004, the annual report 2011 revenues of Tencent RMB25.8 million with a profit margin of almost 40%. Its 845 million active user accounts have a wide penetration of 538 million users and 1.05 billion mobile users. After continued success in the Internet market in China, Tencent has its eyes on the world. But as a society fueled by the walled garden environment, how can you make your way out of your comfort zone? What we have to offer on the world market, with its pockets of Internet services resemblance, that the world is not deprived of? Tencent will be able to globalize?
by
Nikhil Celly,
W. H. Lo
Source: University of Hong Kong
27 pages.
Release: June 21, 2013. Prod #: HK1009-PDF-ENG
TENCENT: EXPANSION OF CHINA TO THE WORLD Case Solution

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