This Case is about INTELLECTUAL PROPERTY, JOINT VENTURES, ORGANIZATIONAL CULTURE, TECHNOLOGY
PUBLICATION DATE: November 01, 2010 PRODUCT #: CMR474-HCB-ENG
In light of the tendency towards open innovation, interorganizational technology transfer by way of licensing and alliances has generally become an integral part of open innovation procedures. Inward technology transfer is described by inbound open innovation, whereas outbound open innovation refers to external technology transfer. Inward technology transfer has received significant interest because most professionals and professors concentrate on the technology receiver’s absorptive ability.Technology Transfer across Organizational Boundaries Absorptive Capacity and Desorptive Capacity case solution
This informative article addresses the idea of desorptive capability, which refers to a company’s capability to transfer technology to the receiver and to identify technology transfer opportunities. The idea of market knowledge in the idea of ability that is desorptive deepens our understanding of several companies’ managerial issues in executing technology transfer strategies that are active. So, ability that is desorptive enriches our comprehension of the dynamics of technology transfer that is external.