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Tata Nano: The Peoples Car that Promises to Reconstruct the Automobile Industry Case Solution & Answer

The case describes strategic move Tata Motors to create and launch the Tata Nano and explores the successes and failures of equipment to Tata Nano. This illustrates the importance of having a strong set of proposals and aligned value, profit and people to create and capture a blue ocean. Education Note examines how Tata Nano has created its unique value proposition and proposal achieves a viable profit along the strategic sequence right, and examines the various components of the proposed Tata Nano people to identify the main causes of failure of the implementation of blue ocean strategy then.
by
W. Chan Kim
Renee A. Mauborgne,
Robert Bong
My Chi
Source: Insead
8 pages.
Release: Aug 26, 2013. Prod #: INS262-PDF-ENG
Tata Nano: people’s car that promises to rebuild the solution to the case of the automotive industry

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