Tata Consultancy Services: Protecting a Corporate Reputation Case Solution
In January 2015, the ceo and handling director of Tata Consultancy Services, India’s biggest infotech business, anticipated to deal with concerns from the media associated with current rumours of his business’s strategies to lay off almost 30,000 staff members. Over the former 4 weeks the reports had actually spread out on both standard press and social network platforms, causing extensive protests against the business and tries to unionize infotech workers (an initially in India).
The business’s thoroughly built corporate credibility of being staff member friendly was threatened. The primary executive officer required to carry out an interaction and create method that resolved the issues of the numerous stakeholders included.
This case is aboutÂ PUBLIC RELATIONS
PUBLICATION DATE: October 24, 2016