Tata Consultancy Services: Protecting a Corporate Reputation Case Solution
In January 2015, the ceo and handling director of Tata Consultancy Services, India’s biggest infotech business, anticipated to deal with concerns from the media connected to current rumours of his business’s strategies to give up almost 30,000 workers.
Over the past 4 weeks the reports had actually spread out on both standard media and social media platforms, leading to prevalent demonstrations versus the business and tries to unionize details innovation staff members (an initially in India). The business’s thoroughly built corporate reputation of being actually staff member friendly was terrorized.
This case is about PUBLIC RELATIONS
PUBLICATION DATE: October 24, 2016