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Target Systems: Challenges and Opportunities in the Electronic Health Information System Arena Case Solution & Answer

In the summer of 2010, the team target systems business development were carefully examined the possibility of entering the information into the electronic medical record systems (EHI) Arena. The company had both the breadth and depth of experience in providing logistics, project management and information technology (IT) services to clients in the public and private sectors. Although employees of the target systems were experts in a wide range of IT services, no one in the company has extensive experience in the way software applications are used to manage patient care or administer care organizations health. Lack of knowledge implies a movement target systems in the field of HIE systems require the company to simultaneously develop new products and services to a new group of customers – to participate in the growth through related diversification. This strategy contrasted with the strategy of growth by concentrating the team had used throughout the history of the company. To follow a diversification strategy team must decide whether to provide services to regional health organizations, hospitals and individual medical offices. He must also decide whether to cultivate new capabilities by investing in internal development or by searching for a strategic partner that already operated in the sand. Ultimately, the way the business development team weighed the possibilities with regard to the challenges of adopting a new growth strategy in the context of an uncertain external environment strongly influence your decision on whether the company should enter in this new scenario.
by
Fratantuono Michael J.,
David M Sarcone
Source: Ivey Publishing
19 pages.
Release Date: October 29, 2012. Prod #: W12290-PDF-ENG
Systems: Challenges and Opportunities in the Case Arena Solution Electronic Health Information System

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