Take-Two Interactive Software Inc. Case Solution

In September 2010, facing the threat of growing social gaming companies like Zynga, Ben Feder, CEO of Take-Two Interactive Software. Inc., had to decide on the long-term strategy of the business of video games. As editor of the traditional video games for Xbox 360, PlayStation 3 and Nintendo, Take-Two has several popular video games like Grand Theft Auto, to his credit. However, the game industry has undergone a major transition. In addition to digital downloads and cloud gaming, casual games have been the transformation of the video game industry. Electronic Arts, one of the main competitors of Take-Two, has acquired social gaming company in November 2009 for $ 400 million. In August 2010, Disney bought another social gaming company for $ 763 million. Social games are developed, marketed and monetized very different from traditional console games. If Take-Two follow the lead of its competitors and continue to focus on your c? Ur business?
by
Sunil Gupta,
Kerry Herman
Source: Harvard Business School
20 pages.
Release Date: October 13, 2010. Prod #: 511002-PDF-ENG
Take-Two Interactive Software, Inc. Case Solution

Take-Two Interactive Software Inc. Case Solution
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