This Case is about MARKETING, STRATEGY
PUBLICATION DATE: October 13, 2010 PRODUCT #: 511002-HCC-ENG
Colour instances must be printed in color to maximize their effectiveness. In September 2010, faced with growing risk from social game companies like Zynga, Ben Feder, the CEO of Take-Two Interactive Software Inc., had to determine the long term strategy of his video-game company. On the other hand, the video game industry was experiencing a major transition. Along with cloud gaming and digital downloading, social and casual games were transforming the video game industry.
Electronic Arts, one of Take Two’s leading opponents, got a social gaming business for $400 million in November 2009. In August 2010, another social gaming business was purchased by Disney for $763 million. Social games were developed, promoted and monetized quite differently from conventional console games.