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Synnex International: Transforming Distribution of High-Tech Products Case Solution & Answer

The case describes how Synnex Technology International Corporation (Synnex) in Taiwan has grown from a local distributor of electronic components in a global conglomerate logistics of communication and information between 1985 and 2007. The case analyzes the structure of electronic distribution channel and how Synnex introduced innovative practices to transform its operation. The housing is designed for MBA students to understand the key issues in the design of distribution channels and managing the supply chain in a market or a course of logistics management.
by
Shih-Fen Chen,
Lien-Ti Bei
Source: Ivey Publishing
22 pages.
Publication Date: December 1, 2008. Prod #: 908A19-PDF-ENG
Synnex International: Transforming the distribution of high-tech products Case Solution

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