This Case is aboutÂ MARKETING
PUBLICATION DATE: September 02, 2011 PRODUCT #: UV5763-HCB-ENG
SVEDKA Vodka (C) Marketing Mix in the Vodka Industry case solution
Appropriate for both the MBA- and undergraduate-level classes this case, including integrated marketing communications follows a product from idea to recognized, successful brand. A natures business executive perceives a difference between the under-$10 as well as the $25-and-up “stature” vodkas. In this case he investigates whether he could quantify the monetary worth of the prizes his merchandise has won. The B case (UVA M 0775) presents the results, including the significant standard of one million case sales by 2006. In addition, it presents the creator’s evaluation of which first selections were investigates the new options he faces and most essential, including changes to the distribution channels and add-ons to the product line.