Sustainability at IKEA Group Case Solution

This Case is about MARKETING, SOCIAL ENTERPRISE, SUPPLY CHAIN, SUSTAINABILITY

PUBLICATION DATE: September 02, 2014

By 2014, IKEA Group was really the biggest house providing business, with EUR 28.5 billion of deals, and prepared to get to EUR 50 billion by 2020, generally from surfacing markets. At the exact same time, IKEA Group had actually embraced in 2012 a brand-new sustainability method that concentrated the business’s efforts regarding its whole worth chain through its basic materials sourcing towards the way of life of its conclusion customers. The strategy specifically fixated wood, which worked with 60% of IKEA Group’s overall procurement in loudness and made up an essential lever for the business to enhance its favorable effect on durability. IKEA Group Management for that reason needed to choose the best ways to handle its profile of wood durability efforts, specifically in the circumstance of the business’s aggressive development strategy.

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