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Student Supplement: Terlato Wines International: Background Note on the U.S. Wine Market and Terlato Wines International Case Solution & Answer

This report provides an overview of the U.S. wine industry and a history of Terlato Wines International. Data on market trends, key competitors, distribution channels and Terlato segmentation and targeting to specific brands are included.
by
Alice M. Tybout,
Patrick Bennett,
Brie Koenigs
Source: Kellogg School of Management
17 pages.
Publication Date: January 1, 2008. Prod #: KEL359-PDF-ENG
Student Supplement: Terlato Wines International: Update on the U.S. wine market and Terlato Wines International Case Solution

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