caseism

Strategies to reduce Product Proliferation Case Solution & Answer

The main problems associated with the proliferation of products include higher production, inventories and costs of record keeping, increased expenses related to trade promotions and slotting fees, add to consumer confusion and stress, and increased sensitivity to stockouts. This article describes how a company can limit the proliferation of products without incurring a decrease in sales or reduction of consumer loyalty. An effective program to reduce the proliferation of products should be based on several principles: resist the temptation to ask consumers if a longer range, the classification of goods in the consumer behavior in terms of the levels required, using equipment products multi-functional pruning mass customization practice, where appropriate, impose absolute limits on the choice of products and implementation of effective strategies for pruning products?.
by
Barry Berman
Source: Business Horizons
11 pages.
Date Posted: November 15, 2011. Prod #: BH455-PDF-ENG
Strategies to reduce the Case Solution Product proliferation

Share This

LOOK FOR A FREE CASE STUDY SOLUTION

JUST REGISTER NOW AND GET 50% OFF ON EACH CASE STUDY