Strategic Management of Intellectual Property: An Integrated Approach Case Solution

In many organizations, R & D, strategy and legal functions are poorly integrated. As a result, companies are opportunities to create and exploit the value of intellectual property missing. Functional silos are one reason for the lack of integration. More important, however, is the lack of a common framework and a common language thatwould allowengineers, lawyers and business leaders tomanage best IP assets of value. This article provides such a framework. There is a better way to manage intellectual property and many managers overestimate the attractiveness of using IP to exercise market power. Instead, the value of the different ways to protect and benefit from IP depends on the business strategy, competitive environment, and outlines the rapid changes of the right to intellectual property.
by
William W. Fisher III,
Felix Oberholzer-Gee
Source: California Management Review
27 pages.
Publication Date: August 1, 2013. Prod #: CMR550-PDF-ENG
Strategic Management of Intellectual Property: A solution of cases of the integrated approach

Strategic Management of Intellectual Property: An Integrated Approach Case Solution
Share This