Strategic Countermoves: Coca-Cola vs. Pepsi, Spanish Version Case Solution

This Case is about COMPETITION, DECISION MAKING, MERGERS & ACQUISITIONS, STRATEGIC PLANNING

PUBLICATION DATE: June 19, 1995

This article focuses on the tactical acquisitions by Coca Cola and Pepsi Cola in the late 1980s. The situations enables pupils to assess the consequences of the amalgamations for the competitiveness of the sector.

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