This Case is about MARKET RESEARCH
PUBLICATION DATE: September 04, 2015 PRODUCT #: UV7032-PDF-ENG
Sticks Kebob Shop Customer Survey Results case solution
This case usually is often mentioned in marketing electives. Sticks Kebob Shop is a restaurant. It specializes in flame-grilled kebobs and vegetarian dishes. The restaurant was established in 2001 and currently operates four stores. The restaurant is currently looking for a general manage for one of its store in Charlottesville.
A Sticks Executive team has decided to open up second store in Richmond, Virginia locality. But before taking a major decision the Executive team is interested in knowing Sticks customers, a suitable location which manages to attract a large number of customers and what is the most suitable communication channel to connect with the customers. The Executive Team decides that it is better if they conduct a proper research to get most appropriate answers to arising queries. The team collected psychographic and demographic factors that needed to be taken into account before taking a decision to open up a new store. The psychographic and demographic factors must be in line with the survey carried out. The data might give an idea of where to locate the new store and the appropriate marketing channel that must be used in order to connect with the target market.
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