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State Bank of India: Kohinoor Banjara Branch Case Solution & Answer

“State Bank of India: Address Kohinoor Banjara is a case that documents the development and implementation of a novel, high-end store by a public sector bank in India with an initial mandate was to be a” banker of all Indians ” Specifically, he said. I trace the development of the bank branch Kohinoor serve ultra-individuals of high net worth (UHNIs) in Hyderabad, the state capital of Andhra Pradesh, India, and considers that the question whether a national rollout of the concept is viable and successful. describes the design and implementation of the new branch of the individual perspectives of brand extension and new service operation, and raises issues related to the expansion of the idea of ​​two dimensions, from an implementation level pilot scale., and takes into account factors such as the selection of customers to the extent of a massive brand in the ultra-luxury end approach required to serve these elite customers and long-term prospects for an extension of a massive service luxury brands. Following the success of the industry in Hyderabad, SBI associate bank, State Bank of Bikaner and Jaipur (SBBJ) has planned to launch a type of Kohinoor Jaipur branch. However, there were significant concerns that must be addressed. On the one hand, the SBI had to release his legacy to be an image of the archaic organization and the other, he did not want to send the signal that the bank was not an ordinary man. Given these challenges, the SBI was confronted with the question: Should we or should not deploy type Kohinoor branches across India? ”
by
Piyush Kumar,
Rishtee Batra,
Narain Arohini
Source: Indian School of Business
17 pages.
Date Posted: February 15, 2013. Prod #: ISB003-PDF-ENG
State Bank of India: Case Management solution Kohinoor Banjara

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