Starwood Hotels & Resorts Manages Hotel Profitability with Data Warehousing Case Solution
What were the challenges, the proposed solution, and the obtained results?
Starwood Hotels and Resorts also faced some challenges related to the complex business operations. The first challenge it faced was unable to utilize the information because the business was in a phase of expanding the business all around the world and increase the profit margins especially in the area of Asia Pacific. The second challenge was falling short of processing the information because of the high demand of increasing number of guests, which decreased the efficiency of the operations.
It had also been analyzed the system required 24 hours to execute the process for each user, which took extraordinary time and not allowed the new user to look after the services. So to manage the things properly, a new system introduced under which, information would be processed within 5 to 6 hours, and every user would have the ability to anticipate the proposed changes with 5 to 10 minutes.
Therefore, such proposed solution enabled the business to utilize the information quickly and allowed other parts of the business operations like CRM, sales and services and catering to improve the performance overtime. Finally, it is concluded that Extra data system allowed the managers and corporate executives to make the decisions properly because such system would help to expand the business quickly and allow to manage the large complex information in an effective way………………..
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