Starbucks Corporation: Building a Sustainable Supply Chain Case Solution

Starbucks Corporation was the largest specialty retailer of coffee in the world, with an annual income in 2005 of $ 6.4 billion. Despite tremendous growth in specialty coffee in the 1990s, a global surplus of low-grade coffee had lower market prices than in previous years, making it difficult to coffee farmers to earn sufficient income to cover production costs. In late 2005, Starbucks was at a difficult time in its history. He boasted more than 10 000 shops – 676 ​​ten years before – 2.3% and roast coffee in the world. Every day, she opened an average of four stores and has hired 200 employees. To sustain such a high growth rate, the future success of the company depended on the security of supply of coffee beans with high quality to meet growing demand – Starbucks had to ensure a sustainable supply of this key. The company decided to work with Conservation International, a nonprofit environment, develop CAFE Practices (Coffee and Farmers Equity Practices). The aim was to contribute to the livelihoods of coffee farmers and ensuring high quality coffee for the long term. If Starbucks were able to overcome the problems facing the implementation? Widespread PIECE COFFEE, the initiative could go a long way toward improving the sustainability of the coffee supply chain while at the same time, improve the image of Starbucks as a socially responsible company.
Hau Lee,
Stacy Duda,
Lashawn James
Zeryn MacKwani,
Raul Munoz
David Volk
Source: Stanford Graduate School of Business
17 pages.
Release: May 1, 2007. Prod #: GS54-PDF-ENG
Starbucks Corporation: Building a solution in the case of sustainable supply chain

Starbucks Corporation: Building a Sustainable Supply Chain Case Solution
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