This Case is about DECISION MAKING, ENTREPRENEURSHIP, LEADERSHIP, LEADERSHIP DEVELOPMENT, MANAGING UNCERTAINTY, ORGANIZATIONAL CULTURE, PRODUCT DEVELOPMENT, RISK MANAGEMENT
PUBLICATION DATE: June 02, 2014 PRODUCT #: 314068-HCB-ENG
Starbucks Coffee Company Transformation and Renewal case solution
Starbucks Coffee Company: Renewal and transformation examines reconstruction and the turnaround of Starbucks Coffee Company from 2008 to 2014 as directed by CEO and co-founder Howard Schultz. The case offers executives and pupils a chance to analyze in depth how Schultz and his team saved Starbucks from near-fall, by both performing a deep, all-inclusive return to its core values and, in once, buying a wide selection of new goods, customer experiences and organizational abilities built to produce the business fit for lasting success in a troubled global market.
Established due to the backdrop of Great Recession, the case scenario also contemplates the effect of unprecedented significant shifts in confidence and consumer spending in addition to new competitive powers on Starbucks’ transformation. Depending on extensive interviews conducted with other Starbucks executives ran from 2011 to 2014 along with Schultz, the case supplies an assortment of critical lessons on customer service, organizational transformation, restructuring, strategy, innovation, entrepreneurial vision, and leadership.