Starbucks Coffee Company in the 21st Century Case Solution

The case analyzes the opportunities and challenges facing Starbucks in the early 21st century. For over 15 years, Starbucks has grown rapidly and successfully help create a dynamic market for specialty coffee, building one of the most powerful brands in the world and forge a new business model based on the decay industry and responsible global citizenship. In 2008, Starbucks leadership faces a series of questions – inside and outside the company – linked to this success. This case study examines these issues in the context of a changing economy, increased competition, changes in consumer priorities, and change in the wider global organization.
by
Nancy F. Koehn,
Marya Besharov,
Katherine Miller
Source: Harvard Business School
45 pages.
Release Date: June 6, 2008. Prod #: 808019-PDF-ENG
Starbucks Coffee Company in the 21st century solution Case

Starbucks Coffee Company in the 21st Century Case Solution
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