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Starbucks Coffee Company in the 21st Century Case Solution & Answer

The case analyzes the opportunities and challenges facing Starbucks in the early 21st century. For over 15 years, Starbucks has grown rapidly and successfully help create a dynamic market for specialty coffee, building one of the most powerful brands in the world and forge a new business model based on the decay industry and responsible global citizenship. In 2008, Starbucks leadership faces a series of questions – inside and outside the company – linked to this success. This case study examines these issues in the context of a changing economy, increased competition, changes in consumer priorities, and change in the wider global organization.
by
Nancy F. Koehn,
Marya Besharov,
Katherine Miller
Source: Harvard Business School
45 pages.
Release Date: June 6, 2008. Prod #: 808019-PDF-ENG
Starbucks Coffee Company in the 21st century solution Case

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