Star Digital: Assessing the Effectivness of Display Advertising Case Solution & Answer

Home » Case Study Analysis Solutions » Star Digital: Assessing the Effectivness of Display Advertising

This Case is aboutÂ EXPERIMENTATION

PUBLICATION DATE: March 06, 2013 PRODUCT #: M347-PDF-ENG
Star Digital Assessing the Effectivness of Display Advertising case solution

Star Digital, a multi-channel video service contributor with more than US$100 million in yearly promotion spending, was steadily swelling its online advertising spend.

The business was exceptionally active in handling its large marketing funds, using return on investment advice to make spending choices. Despite the fact that the web supplied a bright stage to measure advertising effectiveness, doing thus for display advertising was not proving easy. Both the common approaches to quantifying display advertising effectiveness tended to under or over worth conversion rates. Star Digital needed to comprehend what users would have done if they had not seen effort advertising to authentically assess the result on sales exchange. Star Digital designed a controlled experiment to assess the impact of displaying advertisements for one of its advertising campaigns to do so. The instance contains an Excel spreadsheet which has sample data from the experiment. Pupils must examine the spreadsheet data to answer questions on the potency of the display advertising of Star Digital.