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Stag International: Strategic Dilemmas of a Growing Family Owned Indian Business Case Solution & Answer

The President of the International Kite faces a number of challenges. As the number one table tennis in India and one of the five largest companies worldwide brand, Cerf could go after market share, diversify into national distribution, do both, or just sit tight. The president also has to solve cases of the fourth generation to step in and lead the family business before. Dilemmas faced define the strategic intent, strategic decisions and healing for the company, as it entered its 90th year of existence as a manufacturer and exporter of sports goods in India.
by
Sanjay Goyal,
Harsh W. Mishra
Source: Ivey Publishing
10 pages.
Release Date: October 8, 2013. Prod #: W13424-PDF-ENG
Stag International: strategic dilemmas of a growing family occasion Indian Business Case Solution

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