This Case is about ENTREPRENEURIAL MANAGEMENT, INFORMAL LEADERSHIP, ORGANIZATIONAL CULTURE
PUBLICATION DATE: May 28, 2009 PRODUCT #: 909M39-HCB-ENG
Spreading Happiness Warm Fuzz Cards case solution
In December 2008, Craig, Erica Mills and her husband, were making strategies. Erica had began Warm Fuzz Cards, a Toronto-based greeting card business, just over two years past in 2006. The company was growing. He was really encouraging of the company of Erica. The truth is, he considered the company could grow much more rapidly. Nevertheless, she wasn’t certain that she raise a family at the exact same time and could manage the company as it was now structured. They were going to need to determine what to do shortly.
They would need time to determine how fast to grow, develop a strategy, raise cash, and maybe hire staff before they began their family. This case provides pupils with an instance of an entrepreneurial start up and an understanding of: 1) the determination of how quickly to grow 2) the determination of how much and where to put money into an increasing company 3) how management abilities, knowledge and tastes can influence decision making in entrepreneurial/family business enterprises 4) how significant cash management is in the early phase of growing 5) how various phases in the development of a brand new enterprise will order the demand for the comprehensive fiscal tracking and management of a company. This instance is suitable for a 75-minute opening entrepreneurship course.