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Southwest Airlines (A) Case Solution & Answer

In 1994, both United Airlines and Continental Airlines have launched air-in-a-line low cost airline to compete with Southwest Airlines. From 1991 to 1993, Southwest had increased its market share in the Western major market from 26% to 45% Costa. Examines how Southwest had developed a sustainable competitive advantage and emphasizes the role of human resources as a lever for successful development strategy? PART. I wonder if competitors can successfully imitate Southwest’s approach.
by
Charles A. O’Reilly,
Jeffrey Pfeffer
Source: Stanford Graduate School of Business
27 pages.
Publication Date: January 1, 1995. Prod #: HR1A-PDF-ENG
Southwest Airlines (A) Case Solution

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