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Southwest Airlines Case Solution & Answer

After more than 40 years of service, the company has faced major challenges. incumbents in the United States have become more efficient, and the recent mega mergers involving Delta / Northwest and Continental / United were shaking the industry. Small companies like JetBlue and Allegiant put pressure on the cost-benefit relationship cheap Southwest accent. A major challenge for Southwest would handle domestic AirTran acquisition. To purchase a success, the company will integrate a workforce of over 8000 and new markets including destinations outside the United States. In addition, high fuel prices are a constant challenge, and Southwest salaries were among the highest in the industry.
by
Andrew Inkpen
Source: Thunderbird School of Global Management
16 pages.
Release: July 15, 2013. Prod #: TB0333-PDF-ENG
Southwest Airlines Case Solution

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