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Sony Music (India) Case Solution & Answer

“This case study illustrates the principles of disruptive innovation in the context of the music industry in India. Widespread technological change, including the spread of the Internet and mobile penetration, began to redefine the industry in terms of how it was created music, accessed and consumed. Thanks to these technological changes that the industry in a relatively short time frame, the cost of the creation and consumption of music has rapidly decreased holders began to have difficulty maintaining operations in the margins current. The music industry in India was the archetype of a technological forces disturbed by the industry. In this scenario, the case highlights the dilemma of Sony Music India, a major music recording company, which had been operating in the music industry of India since 1998 and was currently considering the options available for growth and profitability in the evolving digital music. Subsidiaries of Indian benefits of learning from his father, but operates on a different business model. The case is in 2012, and places the student in the shoes of Vivek Paul, Director of Digital Media, which examines the way digital platform offers Sony should take. What difference does the landscape of Indian music in the West? What were the disruptive effects? If the answer to reflect its parent? What was the economic rise? If the company that sells exclusively through its own site? If the company launched an independent organization to manage its digital business? ”
by
Deepa Mani,
Geetika Shah
Source: Indian School of Business
19 pages.
Date Posted: February 15, 2013. Prod #: ISB007-PDF-ENG
Sony Music (India) Case Solution

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