This Case is about IT, MARKETING, SOCIAL PLATFORMS
PUBLICATION DATE: May 15, 2011 PRODUCT #: BH433-HCB-ENG
Social Media Get Serious Understanding the Functional Building Blocks of Social Media case solution
Consumers used the Internet to simply use up content: it is read by them, it was seen by them, and they used it to purchase services and products. Increasingly, however, consumers are using stages-such as content sharing wikis, blogs, social media, and websites – to create, alter, share, and discuss Internet content. This symbolizes the social networking occurrence, which can substantially affect revenues, a company’s reputation, and survival.
Many executives blow off this kind of media or eschew since they do not realize the various forms it can take, and how to participate along with them. In conclusion, we present several recommendations regarding how companies should develop strategies for understanding, observation, and reacting to distinct social networking tasks.
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