Connect Strategies

Mobile Application

To market and enhance the product visibility, Big wallets can develop a mobile application which is both androidand iOS supported andthat it takes little space in the phone. The application will contain the trimmed content that is useful to the customer with light images to speed up the loading, as a result, leading to the customers making immediate decision. The application will engrave light data and content, which will offer quickcheckout, so that the customers will not leave the baskets empty or unserved.

Alliances

The company can increase its visibility and sales by collaborating or maintaining alliance with any of the mediocre retailor in the market, who has a big customer base, relatively super stores, withflashy corner or stall which will engage customers and may increase the sales.

Social Media

A continuousengagementwith the end-user in the form of social interactionwill increase the virality of the product.By doing so, the company can connect through open-end platform where customers can ask about their queries and will be answered by company’s representative, or throughposting of testimonial whichwill build the trust of the customers in the company’s offering.

5) As the marketing officer of the Big Wallet, there are certain things that will be put into consideration in order to maximize the vitality of the product.In doing so, there are following things ranking highest to lowest priority to connect with customers.

  • Effective interface– The interface of the website playsa vitalrolein attracting more customers. Thecontent and the visuals of the website will be highly catchy and engaging and easy tobrowsewhich a normal person can evenunderstandeasily.
  • Language– The language creates the understanding of the client.The languagewill be incorporated in a way that only in a few words it would explain the essence and the takeaways of the whole contet.bysaving time
  • Loading time– Most of the times,the websites take so long to load the contentthat eventually the customer moves or closes the window. In order to attract the customers, the loading time will be immediate, which will be achieved by light files displayed at the home page, main the home page light and easilyloadable. As a result, this would make the customers stay at the site; through this the company can measure the contentment of the customer through the time it spent on the website.
  • Customer satisfaction survey– A continuous survey with the customers can offer great analysis of the comerexperience with the website. In doing so, the company can design a questionnaire minimum of 7 questions, which will be prepared just before the checkout point, and will require only 3 minutes. Through the customers’ responses, the company will measure the satisfaction of the customer.
  • Brand Attribute Survey- This metric will allow the companyto gauge the extension and integration of the company’s offering with the customer demand as well as it willhelp in gauging if the customers and company are on the same page.

6a) Similarities between Evernote and Drop Box

  1. Both the softwares are based on the same model, whichis offering storage to the users.
  2. Both the programs serve throughsame channel, which is mobile app, and computer software.
  • Both the applications target the same targetmarket through same means of positioning in fact, bothuse same platforms of marketing……………………….

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