January 31, 2012, the Associated Press published what would soon become a major news story, writes: “the nation of the breast cancer charity, Susan G. Komen for the Cure, closes its affiliate associations with Planned Parenthood created a bitter division linked to the abortion debate, between two iconic organizations that have helped millions of women. changes will result in a reduction of hundreds of thousands of dollars in grants, mainly for testing companies mama. “the article quoted” the newly adopted prohibiting grants to organizations that are under investigation by provincial or federal authorities, the criteria “and refers to a Congressional investigation of Planned Parenthood as the main reason for this change. Planning Parenthood accused President Komen Cecile Richards of Planned Parenthood said, “bowing to pressure from anti-abortion activists.”: “It is difficult to understand how an organization with whom we share the mission of saving the lives of women have succumbed to this kind of intimidation.’s very painful. “controversy convulsed the nation, drawing politicians, activists, media and fans of both organizations in a painful battle between a venerable organization of women’s health against another. Each organization has launched a call to his constituents with the mainstream press and social media adopted to support their position: leaders Komen highlighted the importance of managing grants to direct service providers of high quality, Planned said Parenthood women’s health was endangered for reasons of political expediency. Social media is filled with messages of support widely punish Planned Parenthood and Komen, who surrendered after four days of review of social media and the mass and reverse its financing decision. This case explores the power of social media to drive social change by asking students to examine the effect of a campaign of social media well run and the cost of inaction in a focused social media environment.
by
Laura Winig,
Archon Fung
Source: Harvard Kennedy School
30 pages.
Release Date: December 7, 2012. Prod #: HKS729-PDF-ENG
The social and family planning / Susan G. Komen for the Cure Dispute Settlement media event
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