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Social Innovation and Sustainable Development as Drivers of Growth Case Solution & Answer

Unilever CEO Patrick Cescau explains how to find the sweet spot “between the needs of consumers, society and our planet is a complex task, but demonstrates that it can be an important source of competitive advantage for those who do property advantage. Cescau provides examples concrete how Unilever’s presence in emerging economies of Asia and Africa contributes to the global development agenda, detailing the new business models of the company has created products that meet social needs.
by
Patrick Cescau
Source: Rotman School of Management
5 pages.
Release: May 1, 2008. Prod #: ROT064-PDF-ENG
Social innovation and sustainable development as growth engines Box Solution

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