IMD612 Supplement
by
Natalie Slawinski,
Daina Mazutis,
Brad Hookey
Source: IMD
9 pages.
Release: June 12, 2013. Prod #: IMD614-PDF-ENG
SOCIAL ENTREPRENEURSHIP Fogo Island: find new ways CONTINUITY IN AN OLD (B) Case Solution
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RBPO is an idiosyncratic business model that comprises of the rural poor in conveying distant services including transaction processing via telecommunication links. All BPO organizations can be found in urban centers although India has a booming BPO company. The rural BPO model was conceptualized by the creators of RuralShores in order that it could not be exclusive, empower rural girls and solve issues of large scale migration. Locating a BPO organization in rural India empowered substantial savings in price. Nevertheless, it had its attendant challenges, including coping with a lower level of abilities among the workers as well as inferior quality infrastructure. In the method, it managed give a boost to the neighborhood market in addition to generate favorable impact in the lives of its own workers. This prompted it to set out on an aggressive strategy of scaling that includes geographical growth by means of a franchisee model and raising the range of RuralShores’ actions.
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