Social Enterprise Under Adversity: Bridge EXP in Kibera (A) Case Solution & Answer

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This Case is about ENTREPRENEURIAL MANAGEMENT, MARKETING, ORGANIZATIONAL STRUCTURE

PUBLICATION DATE: June 22, 2009 PRODUCT #: 909M50-PDF-ENG
Social Enterprise Under Adversity Bridge EXP in Kibera (A) case solution

The case exemplifies the opportunities, challenges and tradeoffs entailed in developing a pro-social business venture in emerging markets by summarizing the interaction between a Nairobi-based enterprise by Insta Products (Insta) and a Toronto-based nonprofit offering consultancy for sustainable new enterprises with a high possibility to quicken local development.

The new enterprise represents a pro-social corporate enterprise by a 15-year old firm with powerful abilities in help food assistance. Insta had commissioned independent market research, and was participated with Acumen Fund and CARE Kenya to solicit funds. The choice boils down to Insta framed the chance that is guessing.

If Insta focused on affordability, they focus on kiosk supply and would minimize pack size. If, nevertheless, the most significant driver for low income families when buying the porridge-like merchandise uji was cost susceptibility rather, Insta could be better off starting with bigger bundles, spread through dukas and supermarkets, where Insta’s products and costs would be compared against established uji companies. The case request pupils to make this choice, taking on the parts of the representatives or the Bridge consulting teams as the three Ivey MBAs of Insta draw on the expertise of local and international students and participate in sophisticated modeling.