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Sms For Life (C): Sustaining The Initiative And Leveraging Its Social And Business Value For Novartis Case Solution & Answer

IMD-3-2171 © 2012
Marchand, Donald A.

Sms For Life (C) Sustaining The Initiative And Leveraging Its Social And Business Value For Novartis case solution

This last and 3rd part of the “SMS for Life” case series focuses on the institutional reaction to the concern of how Novartis might sustain and take advantage of the abilities of SMS for Life job to enhance the demand/supply of other medications in addition to malaria prescriptives in the personal distribution of drugs in emerging markets worldwide with brand-new collaborations and endeavors.

Jim Barrington had actually come a long method because of his conference with his manager, Raymond Breu, Novartis’s CFO in December 2008. Breu had actually consented to give money to Jim for a 12-month duration to introduce exactly what ended up being the SMS for Life job.

As Jim finished the effective pilot in Tanzania in February 2010 and provided the last job report to Roll Back Malaria in April 2010, the institutional reaction to the concern of how Novartis as a business would sustain and take advantage of the SMS for Life task would likewise progress. Knowing goals: The discovering goals are twofold: 1) to discuss Novartis’s institutionalization of the SMS for Life initiative and 2) to go over Barrington’s succession.

Subjects: Collaboration; Public-private partnership; Malaria; Novartis; Business innovation; Africa; Information management; Competitive value of corporate social responsibility initiatives; Healthcare; Stock-outs; Supply chain;
Settings: Africa ; Switzerland; 2010 Revenues of 50.6 bn USD; Pharmaceutical; Telecommunications ; 418 associates ; 2011- 2012

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